before&after
one of the most asked questions we get is if we retouch our photos. and the short answer is - yes! but the real answer is sooo much more than just that.
one of the major reasons professional photographers charge more than the average joe is because taking the photo is only the first step in a pretty long process. you’re not just paying for them to snap a shot, but to then take that shot, and turn it into something extra awesome! and that my friends, takes quite a bit of knowledge, time, and practice to get juuuust right.
so we thought we’d give you a little insight into how our post production process works!
here is an example of a “before” shot:
on the left is the photo as it was straight out of the camera without any adjustments to it whatsoever. we really loved everything about it, but as with most photos, it could use some extra love. we use adobe lightroom to tweak things like exposure and color balance to get them just right. (and just in case you were wondering, we shoot RAW!) on the right is the color corrected image.
after lightroom, we take everything through adobe photoshop. we sharpen them up a bit, add some contrast, and then do some selective editing to make things 100% perfect. now, there are a ton of great photoshop actions out there that a lot of photographers use to give their photos an extra pop. right now, our favorite set is jesh de rox’s colorshift actions. on this particular shot, we used “a winter sun” at 30%.
of course, it sounds like we just hit a few buttons and the photos are done! but really, that whole process can take a few hours. we put a lot of love into this aspect of our business, and it is one of our favorite parts. it’s taken us a lot of experimenting to find the right “look” for our photos, but i really think we’ve found our style!
all this being said, please understand that it’s super important that to end with an awesome photo, you have to begin with an awesome photo! there is a big difference between using photoshop to save a photo, and using it to enhance a photo. but that’s a whole different post, my friends. 
hope we were able to give you a little more insight into the world of us!
-gina
gina&tony
it didn’t want him to forget about it.
